Facebook Data Privateness & Social Media Data Mining

What Businesses and Customers Should Know About Protecting Their Business (and Gaining)

Facebook’s capability to view your personal data has been a hot topic since Cambridge Analytica was convicted of using the data to coordinate political advertising. If you are looking for a technology that allows many different businesses and companies to accurately track, and maximize their Business Marketing, Asset Management, Fleet Management, People Management, Tracking, Security, and Market Research, you should know more about geofencing

Facebook shared an updated draft of its information policy after the investigation ended on April 4, 2018.

Some of the things covered in the release may have been new to users. Did you also know that users can access their personal profile by clicking the LIKE link on a page for businesses on Facebook?

Depending upon the privacy settings of the user, the company can see everything or very little. This has been a problem for casual social media users because they have rarely looked at the fine print of the privacy agreement or their personal privacy settings.

It’s easy to look at the info they can see, but many people forget what information has been on their Fb profiles over the years.

You can download your own details quite easily. Here are the steps. This is great if you want to save old images that you shared.

Log in with Facebook. Go to the top right corner of your screen and click the dropdown arrow.

Change the settings

Click here to access your Fb information

Click on View to Download Your Data

Click Create File to choose your options.

The email will contain a link that will allow you to download your entire profile information. You can view every conversation and image.

Facebook currently stores 98 of your personal information in your profile. This allows companies and individuals to target their ads towards you.

Facebook Ad Targeting

Facebook uses this information to help them target ads. This info is used all the time to create ads that reach the right audience for our clients.

Here are some examples of the targeting options Fb advertisers offer using your data:

Geographic location



Main Language spoken

Last level of education completed

Your high school or college


Income and net worth

Types of ownership

Value of your home

Property size

Area of the home

Year that the home was built

Household size

And many more…

This Knowledge can be used by advertisers to help them make better decisions

Let’s examine the different types of facts companies could derive from your Facebook Profile. There are many to choose from, so let’s just look at the basic.

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